Where does the name Peech come from?

The name Peech is inspired by the peach emoji, which in popular culture and on social media can be used as a symbol of a butt. It is round, soft and has a playful expression. When we had to find a name for our brand in 2019, we were looking for something that was both fun, relatable and without the classic stereotypes. Peach felt like the perfect starting point – but we wanted to make it our own. So we twisted it to Peech with a double e, so it still sounded like the fruit, but could stand as a unique brand name.

Why just a peach?

The peach emoji has become a universal symbol that most people know. It's not gendered, it's not too serious, and it strikes the balance we wanted: a cheeky, recognizable reference to something sexual, without it being vulgar. We chose the peach as our inspiration because it speaks to everyone. After all, everyone has a butt. This makes the symbolism both inclusive and humorous, and it was important to us that the name should be inviting, not dismissive. Peech therefore became a name that signals playfulness, accessibility, and body positivity.